The challenge with 1 Second Everyday was to build a lean video journal application for users to select pre-recorded or new content, crop out 1 second of video, then use the compiler to stitch the videos together into a stream of 1 second memories.
About a year after launch, we added our new partnership feature, Crowds, sponsored in part by Naked Juice. Crowds developed from the desire to create curated communities of 1SE videos. Users select a community topic they felt interested in, and would submit a 1 second snippet to be included in the community video. The videos were posted on YouTube from around the globe, and fueled a viral growth of audience base. The feature went on build sponsorships with Pepsi, Android, and Chase.